Every September, Fortnum’s participates in the London Design Festival by showcasing works of art in the Piccadilly store.
This year (2024), in a special collaboration for London Design Festival, renowned Spanish artist and designer Jaime Hayon has taken over the store windows and atrium of Piccadilly to present Celebration 1 - a vibrant art installation - marking the 25th anniversary of his art and design studio.
https://www.fortnumandmason.com/stories/jaime-hayon-at-fortnums
Overview of key dates:
- 14th – 22nd September London Design Festival
- 10th – 28th September Window installation live
- 19th – 28th September Atrium installation live
Jaime Hayon’s work takes root in a deep respect for tradition and international artistry, to which he applies his distinctive style and innovative approach. Drawing inspiration from a rich tapestry of geographical influences, ancient techniques, and common folkloric themes, Jaime Hayon is recognised as a pivotal figure in the dialogue between art, craftsmanship and design.
This retrospective installation celebrates decades of radical creative innovation through silhouettes in
motion, odd shapes, bright hues and friendly beasts, including a wide spectrum of materials - ceramics,
bronze, glass, and wood - each chosen as examples of Jaime Hayon’s creative virtuosity.
Window Display: Celebration 1
“For me, Celebration I is a way to look back on 25 years of Hayon Studio while also pushing forward into
new creative territory. It crystallises everything I love — art, design, craftsmanship — all coming together
in a way that I hope will inspire everyone who sees it. It’s an honour to be collaborating with Fortnum &
Mason, known for their longstanding history of excellence, during the London Design Festival, and I'm
thrilled to create something truly special together." | Jaime Hayon
Atrium display: Malabarista | 16-18th installation and launch on 19h September
Jaime will unveil a mesmerising installation that embodies the essence of a juggler. The project showcases laser-cut panels intricately inspired by the cosmos of Jaime's art, featuring silhouettes that depict a mesmerising walking man effortlessly juggling amidst stars and celestial elements. This striking representation symbolizes Jaime's unique perspective on creativity, where life itself becomes a dynamic juggling act, using materials and experiences as tools for artistic exploration.
Jaime Hayon describes his journey as akin to that of a juggler in life, skillfully playing with the myriad
opportunities that come his way. Drawing inspiration from his travels, diverse cultures, and engaging
conversations, Jaime's approach to creativity is rooted in hands-on experimentation and continuous
learning.