We usually start selling Christmas products online around mid-July (a few items such as decorations), with the range increasing over the following weeks until the full launch in September. The Christmas store opens in Piccadilly towards mid-September, with the satellite stores launching the Christmas range in early October.
This year (2023), we started selling Christmas products (decorations) online on 10th July.
These items are available online only until 7th August, when these will also launch in our Piccadilly store.
On 18th September, our full range of Christmas products launches online and the Christmas store with the full range of products opens in Piccadilly. Turkeys and geese will launch online towards the end of September.
On 2nd October, the Christmas range launches in our St Pancras and Royal Exchange stores.
On 9th October, the Christmas range launches in our Heathrow Terminal 5 store.