We usually start selling Christmas products online in Summer (a few items such as decorations - the date will vary but this is usually between May and July), with the range increasing over the following weeks until the full launch in September.
The Christmas store opens in Piccadilly in early September (soft launch), with the full range launching in mid-September. The satellite stores launch the Christmas range in early October.
Our Christmas windows and interior Christmas decorations in the Piccadilly store are usually unveiled towards the end of October (on or just after Halloween). For the exact date, please contact our customer services team as this will vary each year.