We usually start selling Christmas products online around mid-July (a few items such as decorations), with the range increasing over the following weeks until the full launch in September. The Christmas store opens in Piccadilly towards mid-September, with the satellite stores launching the Christmas range in early October.
On 16th September 2024, our full range of Christmas products launches online and the Christmas store with the full range of products opens in Piccadilly. Turkeys and geese generally appear at the end of September/early October on our website and are available in the Piccadilly store in December.
On 2nd October, the Christmas range launches in our St Pancras and Royal Exchange stores.
On 9th October, the Christmas range launches in our Heathrow Terminal 5 store.